Thursday, February 20, 2020

Empathy In The Workplace

Ways to Improve Credibility in Interpersonal Communications

Credibility is defined as the quality of being trusted and believed. 
Credible leadership in today's business world has taken a unique turn in management towards a more humane and fair-style of encouraging employees and rewarding them for their efforts. 

Despite the existence of eroding trust in society, workers tend to trust their top managers.   The most important skills in effective team management are having honest and caring interpersonal communication skills. 

Edelman Trust Barometer, global measurement of trust, recently found that the most important trust factors pertained to being paid a fair wage, receiving a quality education, being embraced as a stakeholder and partnered across all institutions.


Retaining Talent with Active Listening: 

Learner mindset vs. Judgement mindset 

Are you eager to hear the opinion of others and to learn more about your team members?    Today's business owners use terms like "lean" and "agile" to describe the necessity of having a learner mindset for a business to grow successfully.  The most compelling argument for maintaining an open mind in business is the onset of data analytics and a team's ability to respond to data intelligence. 

Will 2020 be the year of more trust?

Integrated Marketing Association Annual SumRosenthal Pavillion-Kimmel Center
Matthew Harrington, Edelman Global President, and COO

I recently attended a one day conference on trust and storytelling.

Matthew Harrington, Global President ,and COO of Edelman was a guest speaker.  He shared the results from this year's  Edelman Trust Barometer, a yearly audit of global opinions that began almost 20 years ago (in 1999)  as a response to the " Battle For Seattle"  World Trade Organization protests.   In 2020, the theme is the Year of Trust: Competence and Ethics.

Here are some of the highlights:

Income inequality affects trust more than economic growth or the lack thereof. In other words, the more prosperous society, the greater the distrust.  To put it more simply, there is a growing distrust in democracies more so than in centralized governments.


Most people surveyed have a general sense of fear in being left behind, especially in the modern age of advanced automation and technology.  They actually fear their own governments don't know enough or don't understand the implications of advancing technologies.  There is a recognizable shift from trusting technology the most to trusting technology the least alongside the financial services, energy, fashion, entertainment, and the automotive industries.  Most trusted companies are those in the retail industry, education, and training.  Scientists overall, are the most trusted by those surveyed.


Trust is localized and at the"grassroots".  Of those surveyed, people trust their Congressman or woman but not Congress as an institution, and they don't trust "the media" as a whole either.  Instead, they trust a select group of media sources as well as those considered "traditional media" that includes search engines and "owned media".

Going back to Seattle
The Edelman Trust Barometer focused heavily on NGOs and their significance in establishing trust between the mass public, business, and government.  The distinction between the informed public and the mass public is also relevant to their study.

The survey encompassed responses from people living in 28 countries around the world including India, France, Russia, Australia, Canada, Singapore..  34,000 participants felt that the most important trust factors pertained to being paid a fair wage, receiving a quality education, being embraced as a stakeholder and partnered across all institutions.

You can learn more about the yearly survey from their website https://www.edelman.com/trustbarometer

Sunday, February 2, 2020

Business 2020 : Modern Business in A Global World of Technology

Traditionally, to operate a successful business, that satisfies the needs and wants of society, requires a sufficient amount of business resources that include material, information, financial and human capital.  A business in today's service and technology-based economy requires less and less combined material and human capital.  Instead, relatively more financial and informational capital is needed for a business to remain competitive.

Technology companies that have more financial capital than their competitors tend to dominate the global technology services economy.  Data management software, as opposed to physical manufactured goods, are distributed and sold in the marketplace.  The data is compiled in digital format, often in computer code and encrypted.   Their factors of production are in the form of intellectual property rights that enhance the information resources most companies need to earn a profit.

The technology sector includes various well-known rivalries such as Apple, Inc, and Microsoft Systems or Salesforce and Netsuite CRM.  Some tech companies such as Google are considered to hold a monopoly in the technology sector but on the other hand,  segments of the Internet-related sector are considered a perfect competition environment for businesses.  As a single product, the Internet, there are no restrictions on firms entering the market, all products offer essentially the same accessibility and overall prices in the Internet-related market are not disproportionally affected by any one buyer or seller.   Due to the loss of net neutrality ( the principle that internet service providers must treat all internet communications equally), this freedom of accessibility to the Internet may soon change.

In a mixed economy, both capitalism and socialism can affect the types of competition in the marketplace as well as how, what, where, and for whom products are produced and sold. Government regulations can either improve or hinder competition on the internet,   Internet providers can differentiate accessibility to their technology.

Another example of product differentiation on the internet is Facebook, an online social media platform.  It differentiates itself from other social media sites using customized web applications and provides services,, tools and products to third-party developers allowing them to create their own applications using Facebook data.

Saturday, February 1, 2020

How To Be A Social Media Influencer...And The Legal Issues to Watch Out For






SOCIAL MEDIA INFLUENCERS
MAKE $$$$ BIG MONEY $$$$ ONLINE


The average price of a sponsored photo on Instagram
has jumped from $134 (£104) in 2014 to $1,642 (£1,276) in 2019.
Brands pay influencers to sponsor posts, videos, stories, and blogs.
Social influencers range from as small as micro-influencers -
people with fewer than 100,000 followers to a celebrity having millions 
of followers YouTube videos command the highest fees.
As more people become paid
social-media influencers, more regulations are put in place.


What is Social Media?


Defined as “ “social media” as “forms of electronic communication
(such as websites for social networking and microblogging) through
which users create online communities to share information, ideas,
personal messages, and other content (such as videos).


Personal Jurisdiction


Harris v. Sportbike Track Gear, No. 13-6527, 2015 WL 5648710
(D.N.J. Sept. 24, 2015)


The New Jersey “court held that although 


  • the defendant had social media accounts which were
  • commercial and interactive” there must be: 
  • evidence the account targets, customers
Evidence of conducting business with residents in that state
New Jersey court “court concluded that even though the defendant’s website
and social media platforms were accessible in New Jersey, the defendant could
not have reasonably expected to be haled into a state court”






Foreign and U.S. Federal and State Social Media Laws


RELEVANT SOURCES



The General Data Protection Regulation (EU) 2016/679 (GDPR) is a regulation in
EU law on data protection and privacy for all individual citizens of the European Union (EU)
and the European Economic Area (EEA)


Anti-SLAPP (U.S. state law) – provides protection against Strategic
Lawsuits Against Public Participation


 (“SLAPP”). See our posts on anti-SLAPP.


Americans With Disabilities Act (“ADA”) – U.S. federal law that prohibits
discrimination based on disability.

 See our posts on ADA.

Canada’s Anti-Spam Legislation (“CASL”) –
deters damaging and deceptive forms of spam (unsolicited bulk
messages) occurring in Canada. See our posts on CASL.

Canada’s Copyright Modernization Act –
implements the rights and protections under the World Intellectual
Property Organization (WIPO) Internet treaties and addresses various challenges
and opportunities to copyright owners posed by the Internet and digital media.
See our posts on the Copyright Modernization Act.

Communications Decency Act (“CDA”) –
U.S. federal law that regulates indecency and obscenity on in cyberspace.
Section 230 provides a safe harbor for third party providers who are not construed as publishers
of their users’ content.  See our posts on the CDA.






Computer Fraud and Abuse Act (“CFAA”), 18 U.S.C. § 1030 et seq. –
U.S. federal law that projects the common law tort of real property
trespass into the virtual realm of computers. See our posts on CFAA.





Copyright Act (United States) –
sets out exclusionary rights for works of authorship. See our posts on the Copyright Act.

Children’s Online Privacy Protection Act (“COPPA”) –
U.S. federal law and Federal Trade Commission regulations that regulate online collection
of personal information of persons under 13 years of age. See our posts on COPPA.

Digital Millennium Copyright Act (“DMCA”) – Part of the U.S. copyright law,
it limits liability to service providers even if they have actual knowledge of i
nfringing activity. See our posts on DMCA.






Consumer Protection from Unfair Trading Regulations and
Why is this issue important?

Trade laws in the United States and abroad may differ. 
As an internet social media influencer, it is imperative that you know
the facts about consumer protection and unfair or misleading marketing tactics.

Misleading Practices

Using your social media influence bears responsibility.  
The FTC protects consumers and suggests a list of online guidelines

You should clearly disclose when you have a financial or family
relationship with a brand.
Don’t assume that using a platform’s disclosure tool is sufficient.
Avoid ambiguous disclosures like #thanks, #collab, #sp, #spon, or #ambassador
Full sponsorship disclosure means that influencers have to make sure consumers
understand and can visibly read the fine print.

Advertisement?  YES / NO
Advertising Standards Authority Competition and 

Markets Authority require social media influencers 

to disclose which posts are ads and which posts aren’t. 
















Citations





How to protect your brand on social media —

 Seven Top Tips -LEXOLOGY - October 16, 2019 


  Rihanna wins Topshop T-shirt row -  The Gaurdian January 2015


 PSA: The Hudson Yards 'Vessel' Has The Right To Use All The Photos & Videos You Take Of It Forever
- March, 2019


Three FTC actions of interest to influencers - September, 2017

Fauxmats, false claims, phony celebrity endorsements, and unauthorized charges - Fair, Nov 6, 2017


 Social-media influencers: Incomes soar amid growing popularity - November 14, 2019


Social Media Privacy Laws